United States Marine Corps

I believe that the Marines chose to put this spin on the website so that it appeals more to the audience. The website says that the Marines is for young adults who are "seeking a challenge and there opportunity to become a success." This make the advertisement seem as though the audience will be benefiting themselves and working towards their own goals, when in reality the Marines will benefit from the addition of new members and they have their own agenda. This article s used to get people who are motivated and ready for a challenge to consider the Marines when they might not have otherwise. They are appealing to the audiences emotions through this message. The website does not portray what It take mentally of physically o be in the marines.