The Marines designed their website a certain style that appeals to those seeking information. They designed it for those are "seeking challenges......and sucess" and be appealing to those they displayed the photo above of a rigid man in combat who is determined and concentrated, a great example of a marine that appeases to the eye. They even made the information right to the point instead of a lengthy essay which would deter someone from reading, short and simple gets the point across. And lets not forget the obvious propaganda Question to the left "when i see the marines, i see confidence and strength. can I become like that".