Wednesday, October 10, 2007
Marine Corps
I think that they set up the website in such a way as to attract new members, not scare people away. They aimed the recruitment towards people who were having problems finding out who they were and struggling with challenges in their lives. The website only shows the postive outlooks on joining the service and that is to find out more about yourself and prove to yourself that you can overcome challenges that you set your mind to. The site discusses all the health benefits and personal achievements that people gain from joining, yet does not discuss the potential dangers. They briefly talk about how challenging boot camp is but still the site is displayed in away that boot camp will help people solve their problems with challenges and overcome their fears. It appeals to what people want to see, not the truths and dangers of what coould potentially happen if you join.
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2 comments:
I agree the website only shows what people want to see and not the negative side of things. I also agree when you say many people are struggling with life and they look at the website and see something positive that could help them change.
I agree with you that they do not show the truth or the harsh realities about what happens in the Marines. Their goal is to get people to join, so they simply show what people want to see, or what people believe about the Marines, even if it's not the whole truth.
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