Coffee Shop

Employees should not act like individuals because it is bad businees. If the customer is unhappy, he will not continue to purchase your goods and you will make less money. The solution is to keep the customer happy. If an employee acts as an individual than they will tend to be honest to the customer. In this situation, if the customer is mean to the employee, the employee will be mean to the customer. This however, cannot happen because the customer will then be unhappy and discontinue purchasing your product. Instead, when the employee acts like a member of a unit, he/she realizes that they must be nice to the customer (against their nature) in order to achieve the ultimate goal of making more money.